Effective Lead Generation Values Quality Over Quantity But perhaps the best feature of Permission Data's service is the speed and manner in which the leads are delivered to their clients. In a recent survey over a third of Chief Marketing Officers reported that they don't have sufficient real-time access to leads and prospects. Permission Data can set up a real-time data feed to its clients within 24 hours and offers customizable file formatting and delivery integration. "We pride ourselves on our ability to provide our clients with volume quality simplicity and speed" says Pine. "We define customer service as the ability to constantly and consistently exceed our customers' expectations." The information that is collected throughout the process isn't simply handed over to Permission Data's clients; instead it goes through the company's TruFilter proprietary data cleansing technology. "TruFilter verifies U.S. Postal Service addresses area codes and phone prefixes validates email address syntaxes and domain names and filters out profanity" says Pine. The technology also aggregates leads removing duplicates and assigns a source code to each lead. And when it comes to lead generation Permission Data defines success. If lead generation sometimes seems puzzling Permission Data puts the puzzle pieces together. "We provide campaign placement management and analysis while collecting validating and delivering the consumer information that companies need" says Pine. But perhaps the best feature of Permission Data's service is the speed and manner in which the leads are delivered to their clients. In a recent survey over a third of Chief Marketing Officers reported that they don't have sufficient real-time access to leads and prospects. Permission Data can set up a real-time data feed to its clients within 24 hours and offers customizable file formatting and delivery integration. "We pride ourselves on our ability to provide our clients with volume quality simplicity and speed" says Pine. "We define customer service as the ability to constantly and consistently exceed our customers' expectations